Your AI teammate is ready

Stop replying to the same emails over and over

We've trained Kala on your event website. See how it handles participant questions—no setup, just answers.

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Your site, with 24/7 answers built in

Kala helps curious participants from entry to the start line - sitting on every page, responding instantly, even at 11pm on a Sunday.

More entries. Fewer emails. Higher retention.

Email Assistant

Let Kala handle your inbox

Plugs straight into Gmail/Outlook. Entry issues, distance changes, ticket transfers—Kala solves them automatically, in your tone. Triggers keep you in control so every query gets the right resolution.

Automatic replies. Policy-perfect.
Hours saved. Focus on what matters.
Free shadow trial - watch what it handles, go live when ready.
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Triggers

You stay in control of every reply

Kala handles queries automatically and escalates what you flag. Set conditions once, and every situation gets the right resolution - no guesswork, no gaps.

Participant
Can I switch from the Half Marathon to the 10K?
Kala
Yes! You can change distances until 14 days before race day via our registration platform. Log in here: [link]. After that date, distance changes aren't possible.
Issue
Distance change
Condition
Before deadline
Action
Auto-replied

Only replies when your conditions are met

Distance changes, deferrals - Kala checks dates and policies first, then provides the right solution.

Escalates what you flag

Learns from knowledge gaps

Answers questions automatically

Only replies when your conditions are met

Distance changes, deferrals - Kala checks dates and policies first, then provides the right solution.

Participant
Can I switch from the Half Marathon to the 10K?
Kala
Yes! You can change distances until 14 days before race day via our registration platform. Log in here: [link]. After that date, distance changes aren't possible.
Issue
Distance change
Condition
Before deadline
Action
Auto-replied

Escalates what you flag

Injuries, refunds, bereavements - Kala spots issues you flag and routes them to you immediately.

Participant
I've been injured in training, am I able to get a refund or defer to next year?
Kala
Unfortunately we are past the refund deadline, but we can defer your entry to next year. I've escalated your request to our team.
Issue
Refund
Condition
Past deadline
Action
Escalated

Learns from knowledge gaps

When Kala doesn't have the answer, it escalates to you - then remembers your reply for next time.

Participant
Do you offer a discount for groups of 10 or more?
Kala
I don't have specific information on group discounts right now. I've forwarded your question to our team - they'll get back to you shortly.
Issue
Discounts
Condition
Not documented
Action
Escalated

Answers questions automatically

With all your official information loaded, Kala auto-replies to participant questions - instant inbox relief.

Participant
What are the bib collection times and what do I need?
Kala
Bib collection is Friday 4–8pm and Saturday 8am–12pm at Regent's Park. Please bring photo ID and your booking confirmation. See you there!
Issue
Logistics
Condition
None
Action
Auto-replied

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Quick Answers

Kala by Go Strive Ltd

London, UK

Company No. 15858126

We strive to unleash the power of endurance events to unite communities and inspire more people to feel the life-changing joy of participation. We empower organisers to deliver that joy with AI-driven tools.

Kala - Your Kala Demo AI teammate | Kala